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Why did I want to read it?

I picked up in the context of setting a good strategy while I was at Mercadona Tech building the data team.

What did I get out of it?

tl;dr

Highlights

The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors. (p. 2)

A good strategy recognizes the nature of the challenge and offers a way of surmounting it. Simply being ambitious is not a strategy. (p. 3)

A good strategy includes a set of coherent actions. They are not โ€œimplementationโ€ details; they are the punch in the strategy. A strategy that fails to define a variety of plausible and feasible immediate actions is missing a critical component. (p. 6)