Metadata
- Author: CJ Gustafson
- Full Title:: What’s an Active User?
- Category:: 🗞️Articles
- Document Tags:: Metrics,
- URL:: https://www.mostlymetrics.com/p/whats-an-active-user
- Finished date:: 2024-11-28
Highlights
“This year, we pivoted to common industry metrics like NURR (New User Retention Rate), CURR (Current User Retention Rate), and RRR (Reactivated User Retention Rate). We monitor reactivations based on users who return within 28 days versus those who’ve been inactive longer, as these groups have different profiles and motivations.” (View Highlight)
at the heart of growth accounting: understanding not only how many active users you have, but also who they are, how long they’ve been active, and how many are returning after periods of dormancy. These details are invaluable.
(View Highlight)
Metadata
- Author: CJ Gustafson
- Full Title:: What’s an Active User?
- Category:: 🗞️Articles
- Document Tags:: Metrics,
- URL:: https://www.mostlymetrics.com/p/whats-an-active-user?utm_source=post-email-title&publication_id=230760&post_id=151273258&utm_campaign=email-post-title&isFreemail=true&r=68uh3&triedRedirect=true&utm_medium=email
- Read date:: 2024-12-25
Highlights
Where it gets really interesting is how Strava segments “active” users. Not all active users are created equal—you have “new” active users and “existing” active users, each with different paths to realizing value and different revenue potential.
Lily: “This year, we pivoted to common industry metrics like NURR (New User Retention Rate), CURR (Current User Retention Rate), and RRR (Reactivated User Retention Rate). We monitor reactivations based on users who return within 28 days versus those who’ve been inactive longer, as these groups have different profiles and motivations.” (View Highlight)
This approach captures what’s at the heart of growth accounting: understanding not only how many active users you have, but also who they are, how long they’ve been active, and how many are returning after periods of dormancy. These details are invaluable. (View Highlight)