Trigger Guide for Google Tag Manager

Metadata

• Author: Simo Ahava
• Full Title:: Trigger Guide for Google Tag Manager
• Category:: 🗞️Articles
• URL:: https://www.simoahava.com/analytics/trigger-guide-google-tag-manager/
• Finished date:: 2024-01-16

Highlights

First of all, as I said above, triggers require a dataLayer.push() or a pre-container-snippet declaration to fire a tag. If a push() command doesn’t have an ‘event’ key, it becomes merely a “message” that’s added to the message bus. It does nothing for tags. You can see this in the debug mode. If there’s an ‘event’ key in the message, the instance gets the name of the event (unless it’s one of the three default GTM events, see below) or just “Message” if there’s no ‘event’ key in the command: (View Highlight)