Metadata
- Author: Charles Farina
- Full Title:: The Traffic Source Challenge in GA4
- Category:: 🗞️Articles
- Document Tags:: Google Analytics,
- URL:: https://www.charlesfarina.com/the-traffic-source-challenge-in-ga4/
- Finished date:: 2023-11-04
Highlights
If a user clicks a paid ad and starts their first visit to your site, immediately does some additional product research, and also clicks a Google organic search result, that entire visit is assigned to Google Paid Search, and Google Organic Search won’t get any credit in this report. (View Highlight)
When doing traffic source reports, the traffic acquisition report will always be missing some traffic sources from sessions with two or more different traffic sources within the same session. So this commonly used session-scoped traffic dimension will always miss some traffic from sessions that have multiple touches within the same session. (View Highlight)
Most people don’t realize that the scope only provides attribution (credit) for users with a conversion. (View Highlight)