Metadata
- Author: Narrator.ai
- Full Title:: The Cost of Product Analytics Data in Your Data Warehouse
- Category:: 🗞️Articles
- Document Tags:: Product analytics and sequence analytics,
- URL:: https://www.narratordata.com/blog/the-cost-of-product-analytics-in-you-warehouse/amp/
- Finished date:: 2023-12-28
Highlights
The questions that you want to answer–*what was the last paywall before a purchase, which campaign led to an order, etc…–*become very complex queries. No BI tool (i.e. Looker, Tableau, etc…) has been able to solve this problem. (View Highlight)
Identity needs to be resolved across multiple systems - A user in your product analytics table is difficult to match to the user in your internal systems. This is such a complex problem that there are many companies (intricity for example) that exist solely to stitch the anonymous user cookie to your internal identifier. (View Highlight)