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Highlights

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.2 (View Highlight)

Products are no longer just functional tools; they are emotional touchpoints. (View Highlight)

Oh yeah, taste helps you with distribution and vice versa. Virtuous cycle of affinity, desire to affiliate, and technically speaking — word-of-mouth. (View Highlight)