Metadata
- Author: John Cutler
- Full Title:: TBM 272: The Biggest Opportunity
- Category:: 🗞️Articles
- Document Tags:: Engineering Management,
- URL:: https://cutlefish.substack.com/p/tbm-272-the-biggest-opportunity-part
- Finished date:: 2024-02-24
Highlights
Dirksen provides a “mad lib” behavioral statement format attributed to Dustin DiTomaso in the book.
Who: Target audience
Will do what: Target behavior
To what extent: Engagement pattern (amount, frequency, intensity, duration)
In what context: Where, when, with whom, to whom (does the behavior occur)
For what outcome to occur: Outcome goal metric the behavior will affect (View Highlight)