Metadata
- Author: Timo Dechau
- Full Title:: Introducing User States in Product Analytics
- Category:: 🗞️Articles
- URL:: https://substack.timodechau.com/p/introducing-user-states-in-product
- Finished date:: 2024-09-23
Highlights
The complex user journeys in Software as a Service or why product analytics is so complicated (View Highlight)
(One way to handle complexity is to find a simpler model that can still explain patterns within the mess but it’s easy enough to work with and valuable. The classic checkout funnel is a good example. (View Highlight)
(In my experience, transitioning from new to activated users often presents the most significant improvement potential. It’s typically where you’ll encounter your most significant losses. I advocate for a specific state to truly understand what constitutes an activated user. (View Highlight)
In the end, for each user ID, you’d have a history of which states they’ve been in over time, over the months. When you can develop this, it makes it pretty easy for you later to say, “Hey, we have this many people now in active, this many in churned or dormant,” and so on. But this is what you’d have to create in your data warehouse. (View Highlight)