Metadata
- Author: Olga
- Full Title:: How to Measure Cohort Retention
- Category:: 🗞️Articles
- Document Tags:: Data Analysis,
- Finished date:: 2024-07-26
Highlights
Unbounded retention tells you how many of your users got back on a specific dayor later. For example, for all new users who joined on a specific day, what percentage of users are using the product after 14 days (and not necessarily on day 14). If your goal is to match retention with your user churn, this is the way to go. The unbounded retention value for month 6 gives you the percentage of users who returned after month 6. (View Highlight)
unbounded retention is the inverse of churn, so it gives me another way to validate and test my data, increasing the confidence in my reporting (the higher the churn, the lower the retention, and vice versa). (View Highlight)
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