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We reviewed over a dozen public SaaS companies, and let’s just say, there is no “one NDR to rule them all.” (View Highlight)

If you’re an operator, be precise. Pick a methodology and stick with it. More importantly, disclose it. What you exclude is MORE important than what you include. If you’re an investor or benchmarking a peer set, dig. Ask questions. Read footnotes. Look at trends, not point-in-time deltas. Honestly, ask for a CRM export and calculate it yourself. (View Highlight)