rw-book-cover

Metadata

Highlights

It starts with some context from the growth team – an insight, hypothesis, intuition, or the desire to know the unknown. When data is collected without context, the quality suffers and the likelihood of that data being used is quite low. (View Highlight)

Context leads to questions to derive more insights or to prove a hypothesis or intuition. (View Highlight)

Defining metrics upfront often leads to more questions; the sooner those questions come up, the more robust the data collection process is. (View Highlight)