Metadata
- Author: google.com
- Full Title:: Consent mode on websites and mobile apps
- Category:: 🗞️Articles
- URL:: https://support.google.com/analytics/answer/9976101?hl=en
- Finished date:: 2023-10-31
Highlights
So
Tags with built-in support for consent mode Google tags for the following products contain built-in consent checks and adjust behavior based on consent state: • Google Analytics • Google Ads* • Floodlight • Conversion Linker If you create tags that do not have built-in consent checks, you can add checks in Tag Manager. Use the Advanced > Consent Settings tag configuration. Learn more (View Highlight)
Load Google tags in all cases, not only if the user consents. If consent is denied, Google receives cookieless pings. In Google Analytics 4 properties, cookieless pings enable behavioral and conversion modeling to fill the gaps in your data. (View Highlight)
New highlights added 2023-10-31
The IAB Europe Transparency & Consent Framework (TCF) is an alternative way of obtaining and tracking consent state. When your users deny consent with a consent solution that uses the TCF, GA4 properties aren’t able to model data to fill in the missing information. (View Highlight)