Metadata
- Authors: Google Tag Manager Simo Ahava
- Full Title:: Consent Mode V2 for Google Tags
- Category:: 🗞️Articles
- Document Tags:: Google Analytics,
- URL:: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/
- Finished date:: 2024-01-18
Highlights
Google’s Consent Mode continues to be a hot topic, especially since in 2024 it will be required to implement Consent Mode in case a website or app is collecting data for audience building or remarketing with Google’s advertising services. (View Highlight)
if you are using Google’s advertising services (either directly or through Google Analytics 4), Consent Mode might be mandatory. (View Highlight)
As for “Advanced Consent Mode”, its use needs to be extremely carefully deliberated with your legal team. Remember that you are collecting data from users who might not have opted into such a thing (View Highlight)