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Tip: We recommend that your tracking plan should contain anywhere between 10 to 200 event types. Obviously complex multi-products might have a need for more, but we often see that companies can greatly slim down their data model by tidying up their event types. (View Highlight)

Tip: Best practice is to treat your tracking like any other code and test it. Extend your QA to include event tracking as a part of your existing CI/CD and unit testing workflows. (View Highlight)

Tip: Use a framework like Object Action as a best practice for governing the structure of your events (i.e. each event is associated with an Object in your application (e.g. Button) and an Action (e.g. Clicked). And use a system like Amplitude to enforce your naming convention across teams and during instrumentation (View Highlight)