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Highlights

Data isn’t objective, and analysis isn’t structured. It’s just as creative—and just as messy—as the papers I ran away from in college. (View Highlight)

Unfortunately, teams sometimes struggle in these disorganized moments. They see the mess they’ve created, and assume something has gone terribly wrong. In that discomfort, teams feel the need to reset, to burn the whole thing down, and replace the tools and processes that got them there. (View Highlight)